Adaptoys

- Recipient of 2016 Cannes Lions Award
& Adweek Project Isaac Award - 

Axios was proud to partner with the Christopher and Dana Reeve Foundation and 360i on an incredible mission: adapting popular toys to allow people with physical disabilities the experience and joy of actively playing with their families.

We worked on a remote control car and a pitching machine that were equipped with voice activation systems, motion sensors and sip-and-puff (SNP) assistive technology.

The remote control car is powered by a headset equipped with a straw, into which users can exhale to cause the car to accelerate, or inhale to reverse. Motion sensors on the headset steer the car left or right based on the user’s head movement.

The voice-controlled pitching machine throws a ball on the user’s command, tossing pop-ups, groundballs and strikes.

 

PRESS

Adweek

People

USA Today

SANS PRESSION (France)

DENTSU-HO (Japan)