at ASCO 2017
Axios NYC partnered with NEON to create one of our most exciting projects to date. We modified LCD displays, rendering the screens white so the image displayed was invisible to the naked eye. These image only became viewable by wearing our custom-made “sunglasses”, which would reveal the content to the wearer. To elevate the experience even further, state-of the art touch screens were added to the 72-inch displays to create custom interactive kiosks. A second series of “invisible screens” were placed on a back wall which showed videos of people helped by the medication. Audio was added via industry-leading headphones to complete the exclusive sensory experience. Each display and it’s accompanying tech was discretely housed in sleek, custom designed cases.
The project premiered at the 2017 ASCO Convention in Chicago’s McCormick Center.