TB Alliance Activation
Axios NYC partnered with FCB Health and the TB Alliance for a unique responsive user experience. Using cutting edge tech and a custom designed UI, we built 5 interactive TV displays that activated when approached, playing both video and sound components. When all 5 of the screens were activated simultaneously, a special video and audio experience was unlocked to create a symphony of sounds.
This project premiered at the United Nations building for the 2017 World TB Day in March, then traveled to Guadalajara, Mexico for the 48th Union World Conference on Lung Health in October.