UnbelievaBot for I Can't Believe It's Not Butter

Axios NYC created a custom 3.8-watt laser toaster for I Can’t Believe It’s Not Butter that debuted on Jimmy Kimmel Live. The challenge was to create a hybrid of traditional toasting and CNC-controlled, high-powered laser operating via wireless connectivity. The toaster, housed in a custom—fabricated case designed with a classic 50s appliance aesthetic, produced a laser image of Fabio and messaging on the toast.