UnbelievaBot for I Can't Believe It's Not Butter

Axios created a custom 3.8-watt laser toaster for I Can’t Believe it’s Not Butter that debuted on Jimmy Kimmel Live. Text and images of Fabio were toasted and lasered inside of a custom-fabricated case designed with a classic 50’s appliance aesthetic.

The challenge was to create a hybrid of traditional toasting and CNC-controlled, high-power laser operating via wireless connectivity.