Visual identity goes beyond aesthetics—it’s how audiences recognize and trust your brand. Learn how consistent color, typography, and design alignment build stronger impact across trade shows and experiential environments.

Hospitality is one of the most powerful marketing tools on the trade show floor. Axios NYC shows how thoughtful coffee activations—rooted in quality, sustainability, and design—can transform casual conversations into high-value leads.

Creativity drives results at events. Here are 30 proven booth ideas—from hospitality and design to digital engagement—that attract visitors, spark conversations, and turn trade show traffic into measurable leads.