Trade show program audit
Trade shows and congresses are among the biggest marketing investments you make each year, and one of the easiest to run on autopilot. The Program Audit is a strategic diagnostic that shows where your event program is strong, where it may be leaking budget and engagement, and what to do about it.
Year after year, it's easy to default to the same vendors, the formats, assumptions. Over time, that can add up to hidden costs, missed engagement, and budget that is hard to track. The Audit gives your team a structured way to step back and see what is really working.
What we evaluate
Are your goals, KPIs, and booth programming aligned with your marketing and sales objectives?
Does the space attract visitors, hold attention, and support the right conversations?
Are demos, interactive elements, and micro-activations creating meaningful dwell time and interaction?
Where are vendor coordination, logistics, and production timelines creating unnecessary friction?
Is your technology supporting the experience and capturing useful data?
Do you have clear visibility into fabrication, AV, vendor, and logistics spend?
01 Executive summary
A clear overview of key findings and the biggest opportunities.
02 Program performance scorecard
Your program rated across strategy, experience, engagement, efficiency, technology, and cost.
03 Opportunity map
The specific areas where change delivers measurable gains, from engagement, efficiency, or budget performance.
04 Strategic recommendations
Actionable next steps, including quick wins and longer-term opportunities.
A short conversation to understand your program and confirm whether the audit is the right fit.
Most vendors handle one slice of your program. Because we work across strategy, design, production, technology, logistics, hospitality, and onsite support, we can spot inefficiencies that only show up between handoffs.
Vertically integrated
Experiential Design · Hospitality-Driven Engagement · AV Integration · Custom Fabrication · Modular Systems · Interactive Technology · Rapid Manufacturing
Innovation Lab
Digital Micro-Activations · Behavioral Engagement Design · Data Capture · Remote Expert Integration
The Audit is the simplest way to see what's working, what isn't, and what's possible. Let's start with a conversation.
