Global Vaccine Developer
Building a Scalable U.S. Awareness Program Across Congresses and Public Events
“To allow the client to build on their first-year investment, Axios NYC designed all booths using modular components that could be reconfigured and reused across future congresses, smaller indoor events, and outdoor activations.”
A modular exhibit system covering five trade fairs, congresses and public events, in booth configurations from 10x10 to 20x30. Built from lightweight, portable components so it can be installed and struck inside three- to four-hour venue windows, and expanded year on year — now in its third.
Deliverables
5
Event Installations
Supporting Indoor and Outdoor Audiences
Axios NYC designed, built, and installed exhibit environments for five trade fairs, medical congresses, and public events, helping the client increase its visibility among healthcare professionals and at-risk populations in the United States
5+
Booth Configurations
Scalable for Different Venues and Audiences
The modular exhibit system supported 10x10, 10x20, 20x20, and 20x30 booth configurations. The same components could be reconfigured for major congresses, smaller indoor events, and outdoor public activations.
3–4
Hour Setup Windows
Designed for Rapid Installation and Dismantling
Portable hand crates, lightweight components, and simplified assembly helped the client meet venue requirements with setup and take-down windows as short as three to four hours while maintaining a strong visual presence.
3
Year Partnership
A Congress Program Built for Continued Growth
Beginning in 2024, Axios NYC developed a flexible program that allowed the client to make an initial investment and expand its exhibit inventory and services over time. The partnership is continuing into its third year in 2026.
As a company based outside the U.S., the client needed to expand its presence in the United States. The client was looking to immediately increase both corporate brand awareness and awareness among medical professionals and at-risk populations. In 2024 Axios NYC directly partnered with the client’s U.S.-based marketing team to achieve its goals.
The client needed solutions that worked both at indoor congresses of varying sizes and outdoor public events. The client’s goal was to make a fixed investment in year one with the ability to add more elements and services in year two as their congress program grows. Many of the client’s selected events required lighter and quicker setup times. Some of the selected venues had limited setup and take-down windows of just three to four hours. They needed ease of setup while still maintaining a strong visual impression.
Axios NYC began by developing a visual brand identity for the client, which they did not previously have. The client needed a consistent brand identity that looked less clinical, particularly for their at-risk population awareness campaign. Bold colors were selected to increase visual impact and stand out from the standard white commonly used in booth design. To support the client’s need for lighter, faster setup times across both indoor and outdoor events, Axios NYC designed a modular system that could be easily transported, assembled, and adapted to venues with limited setup and take-down windows. The solution was intentionally scalable, allowing the client to make a fixed investment in the first year while retaining the flexibility to expand the program in subsequent years.
Axios NYC designed, built, and installed booths for five trade fairs and congresses, including both large indoor congresses and outdoor public events. Larger booth configurations were used for major congresses, while smaller configurations supported more compact venues. Booth sizes included 20x30, 20x20, 10x20, and 10x10 configurations, all built using the same modular system. A distinctive hanging banner helped the client’s booth stand out among other exhibitors, while bold colors and design elements reinforced brand recognition. For several congresses, a split booth configuration was designed to separate disease-state education from brand awareness messaging. Axios NYC provided on-site supervision at all events to support staff and address any needs as they arose.
