Showcase Congress Booth

A pharmaceutical client came to a congress with one goal: to be remembered. It partnered with Axios NYC to produce a booth with sweeping curved walls that gave the space a fluid, architectural presence. At the heart of the booth, an Italian artisanal espresso bar served a non-stop line. It drew attendees giving the team a natural way to start conversations. A LED tile screen carried the brand’s message. The result was increased attendee visits and increased linger time in the seating area.

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