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Laser Toaster

Fully-Functioning Toaster with Custom Engraving Laser

Featured on Jimmy Kimmel Live

For an I Can’t Believe It’s Not Butter! campaign starring Fabio, Axios NYC built the "UnbelievaBot", a Wi-Fi-enabled toaster with an integrated laser. Instead of simply browning bread, it burned custom text and images into singular slices, from fans’ Twitter photos to Fabio’s own face, with each print taking about three to five minutes. This one-of-a-kind machine was developed in just eight weeks.

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Fabio holding a laser-engraved slice beside the yellow UnbelievaBot toaster
Fabio pours butter spread beside the yellow laser toaster on a beach set
A hand holds a slice of toast laser-etched with Fabio's face, framed in butter
The UnbelievaBot title card: a tub of spread, a stack of toast and an etched slice on a plate
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