Global Public Health Campaign
Motion-Activated Interactive Video Installation
Multiple Activations Globally
To raise global tuberculosis awareness, Axios NYC partnered with a client to produce an interactive installation that encouraged guests to step up to a series of screens, with each one triggering its own layer of music. The more guests engaged, the more of the soundscape they uncovered. Simple to approach and intuitive, the piece turned a global health issue into a personal, memorable experience. It gave passersby a reason to stop and engage.