Global Public Health Campaign

Step Up Screens

Motion-Activated Interactive Video Installation

Multiple Activations Globally

To raise global tuberculosis awareness, Axios NYC partnered with a client to produce an interactive installation that encouraged guests to step up to a series of screens, with each one triggering its own layer of music. The more guests engaged, the more of the soundscape they uncovered. Simple to approach and intuitive, the piece turned a global health issue into a personal, memorable experience. It gave passersby a reason to stop and engage.

A crowd gathered at the Step Up Screens installation
Attendees stand before five tall screens, each showing a life-size person against a bright colour
Visitors step up to the portrait screens, meeting the people on them face to face