Fog Wall Game

A pharmaceutical client was looking for an engaging gamified activation. Axios NYC was tasked to build a two-player interactive activation where players battled microbes. Projected onto a fog wall, the game dared attendees to swipe through the air to eliminate microbes before a 30-second clock ran out, with live scoring. Fast, tactile, and instantly understandable, the experience pulled passersby into the client’s story, giving a crowded conference floor an interactive competitive moment people could play in under a minute.

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