World's Smallest Booth

Axios NYC was challenged to create the “World’s Smallest Booth,” a fully realized exhibit built at 1:133 scale. The proportion mirrored the share of patients affected by a rare cancer, turning a statistic into something attendees could see for themselves. Surrounded by full-size booths on a crowded congress show floor, the tiny structure made the rarity of the disease immediately visible, drawing people in to look closer and start a conversation.

Start a project