Pharmaceutical Company

Escape Room Activation

Fully interactive escape room experience launched at multiple congresses

Winner of Manny Award

An ambitious client was looking to make an impact at a congress. Axios NYC partnered with this client to produce an immersive escape room built around a fully simulated bedroom of a theoretical patient living with schizophrenia. Players stepped inside, searched the space for clues, and raced to complete challenges while earning points on a live score. The detailed set offered healthcare professionals a hands-on way to engage with the patient experience, making the condition feel more human and easier to understand. Over 600 attendees played, which made it a massive success for the client.

Attendees queuing at the escape room's blue-brick entrance
A visitor photographing the escape room's top scores board
The escape room's neon sign and entrance on the show floor
A group gathered outside the escape room