Interactive Large Scale Sculpture Activation

For a pharmaceutical client exhibiting at ESMO in Barcelona, Axios NYC fabricated a large wall-mounted sculpture of a human face, built with a ferrous surface so that carnations could be attached by magnet. Attendees placed the flowers across the face, building up the pattern of a skin cancer bloom by bloom and turning an abstract diagnosis into a living, visual statement. Part sculpture, part participatory art, the piece invited congress guests to take an active role in the story, creating a striking, photogenic centerpiece that set the client’s booth apart.

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