Pharmaceutical Company
Custom Fabricated Booth | ASH 2022
A client exhibiting at congress was looking for a themed booth installation. For this client, Axios NYC fabricated a booth with a vintage train car theme, turning a conventional exhibit into a walk-aboard experience. Arched windows frame the interior, cast-iron and wood benches invite visitors to sit, and polished brass rails with leather hand straps run the length of the car theme booth, just like a classic commuter line. Wood paneling and a rich purple palette give the space a warm, finished feel. A timeline of the brand’s history runs overhead like a route map, and integrated screens carry the content inside. The booth showed how to turn a brand’s story into a physical, immersive environment, with details that held up under close inspection on a busy show floor.