Axios NYC
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Pharmaceutical Company

Light Bar Wave Congress Activation

Motion Activated Interactive Content | EADV 2023

International Activation

For a pharmaceutical client exhibiting at a congress in Berlin, Axios NYC fabricated a set of custom swipe-style controllers that let attendees drive the booth’s screen content with a wave of the hand. Each station paired 3D printed, ribbon-inspired interface with a glossy red pedestal and a color-coded label, so visitors instantly know where to start and which content they’re exploring. A simple wave replaced buttons and touchscreens with a touch-free interaction. The result was a clean, intuitive activation guiding attendees through the client's content.

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The Cosentyx stand at EADV with its curved light-bar wave and swipe stations along the front edge
Two swipe stations in front of the curved screen inviting visitors to wave a hand over the ribbon
A visitor waves a hand over the red PsO swipe station to start the Cosentyx experience
Close view of the red PsO swipe station with the light ribbon and screen behind it
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