Smart Cube Congress Activation

A novel digital content controller was needed for a pharmaceutical client exhibiting at a congress in Madrid. Axios NYC fabricated a set of custom cube controllers that let attendees take charge of the content on the booth’s screens. At each standing-height table, a glowing red cube sits on an illuminated ring, so the control is obvious to anyone walking past. Picking up and placing the cube switches the display, turning a passive presentation into something visitors could physically steer. A matching tower of stacked cubes, lit from below, anchors the space as a sculptural beacon. The result was a tactile, easy-to-use interaction that drew small groups together and started conversations on the show floor.

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