Global Pharmaceutical Company
Transforming a Digital Campaign Asset Into a Reusable Illuminated Sculpture
“The final sculpture was a striking hanging mobile rendition of the organ using the brand and original asset image colors.”
A hanging sculpture of 360 individually addressable LEDs, built as the visual centerpiece of a congress booth and designed to be lifted straight out of its crate. Wired for both European and North American power, it has been installed at three events across two continents.
Deliverables
360
Programmable LED Lights
Precision Lighting and Brand Color Control
The sculpture featured 360 individually addressable LED lights, providing precise color selection, adjustable brightness, and an accurate representation of the client’s brand colors.
3
Successful Event Installations
Designed for Repeated International Use
The sculpture was successfully exhibited at ESC 2023 in Amsterdam, a private event in Copenhagen in 2023, and ESC 2024 in London.
2
Continent Compatibility
Built for European and North American Events
The sculpture’s electrical system was configured for use in both Europe and North America, allowing the client to incorporate it into a broader global event program.
Crate-to-Display Installation
Efficient Crate-to-Display Setup
The sculpture was designed to be lifted directly from its shipping crate and connected to the booth’s overhead banner rigging. This streamlined installation minimized labor, reduced costs, and avoided disruption to the rest of the exhibit setup.
In 2023, a client was looking for a unique sculpture for their exhibition during a congress held in the Netherlands.
This client wanted this sculpture to be the visual centerpiece of their booth. They also wanted to reuse this piece for future events. This artwork also had to reference their main 2D digital asset that was already in use in their marketing campaign. Axios NYC’s task was to create a sculpture that represented the main campaign asset of an anatomical organ made of light. Individually addressable LED hanging bulbs were proposed to represent the organ. This allowed all of the brand colors to be represented accurately.
After presenting the client with multiple configurations, they chose a hanging option that would suspend from the booth’s banner rigging. For this sculpture to act as a visual beacon in an already visually busy trade show environment, hanging LED lights were chosen as the medium. 360 individually programmable lights were used for precise color selection and adjustable brightness. The lights were all attached to a piece of black mirror acrylic to hide the electrical work and allow for quick and easy installation.
The final sculpture was a striking hanging mobile rendition of the organ using the brand and original asset image colors. Its design included the ability to be hooked up to the booth’s overhead banner rigging and lifted directly out of its crate, ready for display. The ease of installation created no disruption to the rest of the booth’s setup, and required minimal labor to minimize overall costs. The sculpture’s electrical configuration allowed for both European and North American use. Axios NYC exhibited this sculpture for the client at ESC 2023 in Amsterdam, a private 2023 event in Copenhagen, and ESC 2024 in London.
